Sephora Scalp Treatments Campaign created to drive consideration within the hair category and introduce clients to the emerging scalp health space. The objective was to educate existing clients on clinical scalp solutions while increasing engagement and sales.

Role: Concept, Design, and Photo Planning

Challenge: The campaign needed to reposition scalp care as a results-driven, essential category. Creative had to feel authoritative and clinical while remaining bold enough to capture attention in a crowded digital environment.

Execution: Contributed to concept development and established a punchy, graphic-led visual direction to signal clinical credibility. Leveraged scientific, quantitative copy to reinforce efficacy, and developed motion briefs and storyboards that paired strong visuals with authoritative audio to create a confident, educational tone.

Impact: The campaign drove strong click-through rates, supported sales growth within the scalp category, and increased client awareness of scalp health as a core component of haircare.

Art Director: Kathy Paik

Creative Director: Leah Kim

Motion Director and Photographer: Spencer Higgins

Prop Stylist: Audrey Taylor