Vivrelle’s first AI-driven product, built in collaboration with REVOLVE and FWRD. Ella AI is a fashion stylist chatbot that unifies multi-brand outfit planning with seamless checkout. The objective was to create an AI-first styling experience that showcased inventory across platforms while driving engagement and conversion.

Role: Conversation, UX/UI, and Visual Designer

Challenge: The experience needed to feel intuitive and elevated while surfacing products from three distinct brands in one cohesive flow. The most complex challenge was designing a unified checkout that allowed users to complete rentals and purchases across Vivrelle, REVOLVE, and FWRD simultaneously, while accounting for dynamic user states such as existing rentals or open closets.

Execution: Mapped the end-to-end conversational architecture and built adaptive user flows for outfit creation, intelligent recommendations, and cross-platform cart logic. Designed the chatbot interface, interaction system, and visual language to align with Vivrelle’s luxury positioning. Led supporting launch creative, including promotional imagery and video assets.

Impact: The launch increased Vivrelle PDP visits and drove cross-platform conversion, generating purchase activity for REVOLVE and FWRD while establishing Vivrelle’s first AI-powered styling experience.